Skip to content
LifeInUKPractice
  • Home
  • Life in the UK Test Guide
  • Key Facts
  • Smart Practice
  • Practice Tests
  • Chapter Tests
  • Practice Exams

Legal

Privacy and Cookie Policy

Last updated: 20 July 2026

This policy explains how NEOX collects, uses, stores and shares personal information when you use LifeInUKPractice. It also explains how cookies, local storage and similar technologies may be used on the website.

1. Who we are

The website is operated by NEOX. Our postal address is 7 Manville St, WA93BH, St Helens. Privacy enquiries can be sent to [email protected] .

For the purposes of applicable data-protection law, NEOX is the controller responsible for the personal information described in this policy, except where another organisation is expressly identified as acting as an independent controller.

2. Scope of this policy

This policy applies to this website, its pages, tools, forms, newsletters and related services. It does not apply to third-party websites, applications or services that publish their own privacy policies.

If this website is part of a wider group of websites, mobile applications or games operated by NEOX, this policy applies only to LifeInUKPractice unless it expressly states otherwise.

3. Information we collect

The information we process depends on how you use the website and which features are enabled.

Information collected automatically

When you access the website, we and our service providers may automatically process:

  • Your Internet Protocol address.
  • Your browser type and browser version.
  • Your device type and operating system.
  • Your language, time zone and approximate geographic region.
  • The page or website that referred you to us.
  • The pages you visit and features you use.
  • The date, time and duration of your visit.
  • Security, fraud-prevention and diagnostic information.
  • Cookie identifiers, local-storage values and saved website preferences.
  • Advertising identifiers, advertisement impressions, advertisement interactions and consent choices.

4. How and why we use information

We may process personal information to:

  • Operate and deliver the website.
  • Maintain the security and reliability of the website.
  • Detect malicious activity, fraud, bots and abuse.
  • Diagnose technical problems and improve performance.
  • Comply with legal obligations.
  • Establish, exercise or defend legal claims.
  • Display, limit, personalise and measure advertisements and detect invalid advertising activity.

Depending on the activity and your location, the lawful basis for processing may include your consent, our legitimate interests, performance of a contract, taking steps at your request before entering a contract, or compliance with a legal obligation.

Where we rely on legitimate interests, those interests may include operating, securing, funding and improving the website, responding to users and protecting our legal rights.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

5. Cookies, local storage and similar technologies

Cookies are small text files stored by your browser. The website may also use local storage, session storage, pixels, tags and similar browser technologies.

These technologies may be used for:

  • Strictly necessary functions such as security, network management and recording privacy choices.
  • Remembering settings such as display preferences, theme, language or values entered into a tool.
  • Serving, limiting, personalising and measuring advertisements.

Strictly necessary technologies may be used without consent where permitted by law because they are needed to provide, secure or manage the website.

Non-essential analytics, advertising and affiliate technologies are enabled only after consent where consent is legally required.

You can also configure your browser to block or delete cookies and local-storage information. Blocking necessary storage may prevent parts of the website from working correctly.

More information is available in our Cookie Policy.

6. Consent and privacy choices

Where required, we use a consent-management platform to request, record and manage your choices before non-essential technologies are used.

Where Google advertising services are used, the consent process may be provided through a Google-certified consent management platform.

You can use the “Privacy & cookie settings” control in the website footer to review or change an earlier choice when that control is available.

Available options may depend on your location, the services enabled on the website and the laws that apply there.

We may also display privacy messages and opt-out controls required by applicable United States state privacy laws.

7. Google AdSense and advertising

We use or may use Google AdSense to display advertisements. Google and participating advertising providers may use cookies, browser or device identifiers, pixels, Internet Protocol addresses and similar technologies to deliver, limit, personalise and measure advertisements, prevent fraud and produce advertising reports.

Subject to your privacy choices and applicable law, advertising may be personalised using information about activity on this website and other websites or applications.

Where personalised advertising is unavailable, refused or not permitted, contextual, limited or non-personalised advertisements may be displayed instead.

Third-party vendors, including Google, may use cookies to serve advertisements based on a visitor's previous visits to this website or other websites.

Google and participating vendors may act as independent controllers for some processing. Their processing is governed by their own privacy notices and terms.

You can learn more about how Google uses information from websites and applications using its services at Google's partner-sites information page .

You can manage certain Google advertising preferences through Google My Ad Center .

8. Cloudflare

We use or may use Cloudflare to provide content delivery, traffic routing, domain-name services, performance optimisation and protection against malicious traffic.

When you access the website, Cloudflare may process technical and network information including your Internet Protocol address, timestamps, requested URLs, browser or user-agent information, routing information and security signals.

This processing helps deliver the website and identify attacks, bots, abuse, fraud and other security threats.

Cloudflare may act as our processor for some services and as an independent controller for certain information it processes for its own security, legal and operational purposes.

9. Sharing personal information

We may share personal information with:

  • Hosting, infrastructure, content-delivery and security providers.
  • Technical-support and website-development providers.
  • Consent-management providers.
  • Advertising providers and participating advertising vendors.
  • Professional advisers such as lawyers, accountants and insurers.
  • Regulators, courts, law-enforcement bodies or other authorities where disclosure is required or legally permitted.
  • A purchaser, investor or successor in connection with a genuine business sale, merger, restructuring or transfer.

Providers acting on our behalf are expected to process personal information only for authorised purposes and apply appropriate safeguards.

We do not sell personal information for monetary consideration. However, some jurisdictions may define certain targeted-advertising or affiliate disclosures as a sale, sharing or targeted advertising. Where applicable, relevant opt-out controls will be made available.

10. International transfers

Some service providers may process personal information in countries outside the United Kingdom or outside the country where you live. Those countries may have different data-protection laws.

Where required, we use recognised safeguards for international transfers, such as adequacy regulations, approved contractual clauses, data-transfer agreements or another lawful transfer mechanism.

11. Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including legal, accounting, security and dispute-resolution requirements.

  • Consent records may be retained for as long as reasonably necessary to demonstrate and respect your privacy choices.
  • Security and server logs may be retained according to operational, fraud-prevention and legal requirements.

We may retain information for longer where required by law or reasonably necessary to investigate fraud, resolve disputes or establish, exercise or defend legal claims.

12. Security

We use reasonable technical and organisational measures designed to protect personal information against accidental loss, misuse, unauthorised access, alteration and disclosure.

No online service or method of electronic storage can be guaranteed to be completely secure. You are responsible for taking reasonable precautions when using the internet and deciding what information to send to us.

13. Your privacy rights

Depending on your location and the circumstances, you may have rights to:

  • Request access to personal information held about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of personal information.
  • Request restriction of processing.
  • Receive certain information in a portable format.
  • Object to processing based on legitimate interests.
  • Object at any time to direct marketing.
  • Withdraw consent.
  • Opt out of targeted advertising, sale or sharing where applicable.
  • Complain to an applicable data-protection authority.

To exercise a privacy right, contact [email protected] .

We may need to verify your identity and request before acting. Some rights are subject to legal conditions and exceptions. For example, we may retain information where required by law or necessary to establish, exercise or defend legal claims.

14. Complaints

Please contact us first if you have a privacy concern so that we have an opportunity to investigate it.

If you are in the United Kingdom, you may also complain to the Information Commissioner's Office through the ICO complaints service .

If you live elsewhere, you may have the right to contact the data-protection or privacy regulator responsible for your location.

15. Children's privacy

This website is not intentionally directed at children below the age at which they can independently consent to the relevant processing of personal information.

We do not knowingly request personal information directly from children below that age. Contact us if you believe a child has provided personal information contrary to this policy.

16. Third-party websites and services

The website may contain links to services operated by other organisations. We do not control those organisations and are not responsible for their privacy practices.

You should review the privacy policy and terms of a third-party service before providing information or using that service.

17. Changes to this policy

We may update this policy to reflect changes in the website, our services, our providers, our legal obligations or our data practices.

The revised version will be published on this page with an updated “Last updated” date.

Where a change materially affects how we use personal information, we will take reasonable steps to provide additional notice where required.

18. Contact us

Questions, requests or complaints concerning this policy can be sent to [email protected] .

The website is operated by NEOX, with the address 7 Manville St, WA93BH, St Helens. Additional contact details are available on our contact page.

LifeInUKPractice

Prepare for the Life in the UK test with 1,530 free questions, adaptive practice, mock exams, chapter tests, a complete study guide and key facts.

Company

  • About
  • Contact

Resources

  • Test booking
  • Test centres
  • How to pass
  • Common mistakes
  • Free app

Legal

  • Privacy policy
  • Cookie policy
  • Terms of use

© 2026 NEOX. All rights reserved.

Advertising-supported website.